McCann Erickson news and archive

McCann Erickson to handle Park Avenue’s creatives

Park Avenue’s creative duties will now be handled by global advertising agency McCann Erickson. The brand’s business will be taken care of by the Mumbai branch of the agency. Park Avenue had initiated a search process a few months ago. Following which it received applications from various agencies. The current agency which is managing the...

Apparel

Chicco signs up McCann Erickson

Ad agency McCann Erickson, Delhi has been signed up by kidswear brand Chicco from the stable of Italian health and wellness products major Artsana SPA for their ad campaigns in India. Chicco is a euro 800 million brand, which, together with its sister companies, Prénatal, a chain of stores specializing in the sale of products for mothers and...