Melange news and archive

Melange to showcase high-end fashion from the Indian cities

Melange the exhibition for high-end fashion from different Indian cities would commence its sixth edition of the exhibition from April 17 at Mayfair Lagoon. The event will showcase Spring/Summer range in women’s wear and accessories. The expo would display trendy collections by top designers from New Delhi, Bombay, Kolkata, Jaipur, Ahmedabad,...

Apparel

Lifestyle ropes in Deepika Padukone for Melange

Lifestyle International has signed up leading Bollywood star, Deepika Padukone as the brand ambassador for its ethnic wear brand – Melange by Lifestyle. Padukone will feature in the brand’s new campaign scheduled to rollout in April across outdoors, print, digital and in-store. She recently shot for the brand’s S/S campaign for Lifestyle and...

Apparel

Melange to have exclusive stores

Department store chain Lifestyle will open exclusive brand outlets for its private label Melange this year. Melange is an ethnic wear label, which has clocked Rs 100 crores revenue in three years since its inception. Melange offers contemporary ethnic adornments for men and women. The products include kurtas, shirts, pajamas, salwar kameez,...