Retail
UK’s Metail partners with abof.com
UK-based online fashion retailer Metail has inked a two-year contract with Aditya Birla Group, which recently launched its online fashion portal abof.com. The Metail Experience will enable abof.com to use customer data that has not been tapped previously in order to use the data to deliver customized offerings to customers. Abof.com intends to...
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