Millenials news and archive

Millennials and Gen Z to spread the cost of the holiday season

As the festive season looms, savvy Millennials and Gen Z are proactively navigating Christmas spending, according to a survey by RSM UK. The study, involving 1,000 consumers, reveals that 55 percent of Millennials and 52 percent of Gen Z plan to commence their Christmas shopping earlier to efficiently manage expenses and capitalize on...

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Millennials prefer to buy less, buy better, buy authentic

Millennials are spending less but buying more considered. While the 'buy less, buy better' purchasing philosophy has been gaining traction as a counter option to the overflow of fast fashion on the high street, the philosophy is since recently being heartily embraced by American millennials according to KRC research. The study, in partnership...

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Global luxury: Western retailers can learn from China's younger shoppers

As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’. According to a report by Deloitte in association with Chinese companies, Secoo and Tencent, Generation Z and Millenials will...