Millennials news and archive

Podcast: Outfits that both Millenials and Gen Z can agree on

This week's "Nothing to Wear" episode features the host, in conversation with social media star Liv James, exploring matching sets, sheer skirts, and the ongoing fashion debate between Gen Z and millennials. They challenge the notion of age-related clothing restrictions and discuss how both generations can find inspiration in each other's style.

Fashion

Gen Z and millennials prioritising quality and sustainability for luxury purchases

Gen Z and millennial consumers are driving a shift towards “accessible luxury,” prioritising quality, sustainability and a secure, seamless shopping experiences, according to new research from Tink, the payment services and open banking platform. The research, conducted by Censuswide in the UK, shows that Gen Z and millennial consumers, who...

Retail

2023 Millennial Survey reveals post-pandemic spending habits

The investment bank Roth MKM published its proprietary 2023 Millennial Survey last week, displaying trends, spending patterns and favourite brands of various categories. Managing director and head of consumer investment banking at Roth MKM Paul Zaffaroni sums up in a release: “Health and wellness and convenience have become more important for...

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Fashion

Millennials and Gen Z driving the demand for metaverse fashion

Millennial and Gen Z consumers are leading the way when it comes to buying fashion in the metaverse, according to new research from Centra, the headless commerce platform for fashion and lifestyle brands. The research of more than 2,000 UK shoppers revealed that just 9 percent of Brits across all age demographics have bought fashion in the...

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Retail

Why Gen Y & Z continue shopping despite crisis

Closed stores and strict hygiene measures are the images that have gone around the world since the outbreak of the coronavirus pandemic. Even though stores have reopened in many places, full purchasing power has not yet returned. However, the internet generation does not seem to be affected by this and continues to go on shopping sprees, online...

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Video

Video: Meet the millennial disrupting sneakerhead culture

Sophia Altholz, founder and creator of SophDawg, always thought of herself as a doodler and drawer. She took this hobby and turned it into a passion. Using a questionnaire to learn more about a customer, she creates custom sneakers with colorful characters and designs. Source: Insider, YouTube.

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Fairs

China’s fashion industry struggles to target millennial shoppers

Shanghai - While China is on course to surpass the US as the world’s biggest clothing market this year, the future of the country’s fashion industry is still uncertain. Chinese fashion companies have yet to figure out how to appeal to millennials and succeeding generations as labor costs increase the pressure to automise production and adjust...

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Video

Video: Why Millennials Love Gucci

Gucci is a huge part of popular culture in 2018. The iconic logo is displayed across celebrity instagram accounts and featured in popular songs like Lil Pump's "Gucci Gang." As millennials continue to make up a large portion of the consumer market, the way they spend their money has an impact. Millennials and teens might be destroying everything...

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Fashion

Wake up call: Millennials are not the only consumer

It’s a message arriving from sources as varied as Stylus, whose recent Decoded Futures summit in New York questioned our obsession with that most cash-poor demographic, to the United Nations which released a report this year stating that the population of all countries is expected to rise over the coming two decades. But still it’s a message...

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Retail

Millennials willing to spend more on luxury, Gucci & Louis Vuitton most popular brands

Consumers born between 1981 and 1997, also known as the Millennial generation, are feeling positive about their personal finances. Consequently, they are planning on spending more on luxury. That’s according to a survey with over 3,000 respondents from the US, France, Italy and China, conducted by investment bank and financial services company...

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Fashion

How frequent travel is changing the fashion industry

Traveling is more affordable than ever, thanks to the rise of low-cost airlines and alternative accommodation options such as boutique hostels, house swapping and Airbnb. Millennials, who are known to be focused on personal experiences, travel more than any other previous generation, according to Nielsen’s “Young and ready to travel (and shop)”...

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Fashion

In Pictures: Aéropostale debuts all new jean fits

Aéropostale, the specialty retailer of casual apparel and accessories, targeting 16 to 22-year-old women and men, has debut its new range of jeans fits as part of its largest jean offering to date. The new collection of jeans introduces three new fits: the Norma jean, a super high rise fit inspired by Marilyn Monroe; the Flex Effect, a 4-way...