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Apparel

Foreign fashion labels adopt ecommerce route for India debut

Despite the government allowing 100 percent FDI in single-brand retail, many foreign fashion brands, are tying up with leading e-tailers to enter the country. Dorothy Perkins, a UK-based fast fashion brand is the most recent example, which has exclusively partnered with Jabong.com. Jabong, backed by the German internet incubator Rocket Internet,...

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