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Fashion

Ms*HFN: Hoffmen creates a splash in women’s denim

For the last two decades Hoffmen has been a frontrunner in the men’s segment with jeans as their mainstay. The company has now ventured into the women’s denim category with its new brand Ms*HFN. Launched in April last year, Hoffman now wants to make a mark in the women’s denim segment with Ms*HFN. Promoted by Promod Rungta, Hoffmen Fashions has...

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