Nikhaar news and archive

Ethnic wear, players stitching up new moves

India is known for its rich culture, festivals and traditional wear that differs from state to state. Despite the growing popularity of casuals, traditional ethnic wear still holds strong ground especially during festivals, weddings and occasions. The market is all set to achieve a double digit growth, but bigbrands are yet to make an impact in...

Fashion

Nikhaar Creations shows the way in ethnic wear space

Nikhaar Creations, a leading ethnic wear brand, clocked in 60 percent growth in salwar kameez segment. Established in 2007, the brand offers an unparallel collection of ethnic wear tweaked with contemporary styles to cater to the needs of modern Indian women. “We cater to the sophisticated, aspirational working women who look for fast fashion,”...

Fashion

Nikhaar set to open EBOs in next two-three years

Nikhaar, the brand best known for its kurtis and tunics has grown manifold since its inception. The journey from a small workshop to multiple factories has been phenomenal. Moving ahead, in the next two to three years Nikhaar plans to open at least 4-5 EBOs starting with a flagship store in the fashion hub of Bandra in Mumbai. And then it wants...

Fashion

Nikhaar: From bespoke tailoring to niche brand

Nikhaar, the women’s wear brand earlier known for bespoke tailoring for celebs has evolved as a strong brand now. While beating the last summer’s blues, Nadeem Petiwala, Creative Head is upbeat about this year. “We are known for our fits and cuts. Every garment has its own fluidity. Cottons move in a different way. Chiffons move in a different...