Nine news and archive

India’s maternity wear market on a growth track

Factors like a rise in number of working women, nuclear families and high disposable incomes have led to the growth of maternity wear segment in India. Experts say, the maternity wear market is worth Rs 1,000 crores and witnessing rapid growth. Several brands are launching maternity wear to cater to the growing needs of well-fitting clothes for...

Fashion

Nine plans more products in maternity wear line

With a clear aim of offering unique ensembles for to be mothers, Nine a label from The Shirt Company is moving ahead of its counterparts. “We offer comfortable and fashionable clothing for expectant mothers. They should be able to maintain their regular looks, trends and preferences in clothing throughout the nine months of pregnancy and beyond,...