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Breaking the pattern: The apparel brands ditching trends and seasons

In an industry that thrives from constant change, a handful of fashion brands have broken away from convention to refine timeless apparel collections. Their seasonless business models proved notably resilient during the pandemic when many clothing companies suffered from overstock and supply chain woes. Could they serve as a viable alternative...

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Retail|BACKGROUND

Pre-ordering: “It is now a matter of having enough merchandise”

Many fashion retailers have reduced their pre-order budgets in the last three seasons due to the pandemic and were faced with empty warehouses, especially last autumn. Now the willingness of fashion retailers to increase their pre-order quota is on the rise. The current war in Ukraine also plays a role emotionally and concretely in terms of...