O-Live news and archive

O-Live: Fast forwards growth with new stores

A brand exclusively for men, O-Live opened its doors just two-and-a-half year ago. But within this short period it has created a remarkable presence in the states of Punjab, Haryana, Jammu and Kashmir, Himachal, Rajasthan, MP, Maharashtra, Gujarat and Andhra Pradesh. Now, it plans to expand its store network and also adding accessories to its...

Fashion

O-live aims for bigger play in domestic market

O-Live, the casual shirt brand from the house of Maitree Exports, is poised to take off across the country as it is upbeat about its success story thus far. A brand for young people and according to Anil Bharadwaj, Partner, Maitre Exports, “Even if a 40-year-old feels he is young then he can wear O-Live garments as we don’t intend to be to...

Fashion

O-Live: Aims at fast growth, adds accessories

O-Live the men’s wear brand targeting youth is getting huge acceptance from its consumers. In a year the brand launches 200 designs in shirts, 50 denim designs and 20 designs in T-shirts. “We have been into textile exports for 25 to 30 years, and visit fashion hubs like Paris, Milan to gather ideas. We know the sourcing of the fabric well, hence...

Fashion

O-Live to venture into South Africa and US markets

Maitree Exports best known for their denim brand O-Live is chalking out plans to test international waters. They will soon be opening exclusive brand outlets for O-Live in South Africa and California. As Anil Bhardwaj, Director, Maitree Exports, says “Initially, we plan to open 10 exclusive stores in east Africa this year. These will be in...