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These jeans don't need a wash

Denim lovers who cannot part with their favourite pair even for the duration of a wash will appreciate this new invention: a pair of jeans that does not need to be washed at all! They are the brainchild of Salman Chaudry and his start-up Odo Denim, which developed the world's first self-cleaning, stain- and bacteria-repelling fabric, aimed at...

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