Officer news and archive

Targetting 15 per cent growth, Officer eyes online retail

Men’s brand Officer, which offers a wide range of shirts and trousers has been successful in making a name for itself. The brand is now looking at growing at 15 per cent in the coming year in addition to expanding its presence, both through MBOs and e-commerce. Linen is cool and comfortable Officer offers a wide range of shirts for summer mostly...

Fashion

Officer to launch denim brand ‘Outlook’ this July

Expecting positive results from the forthcoming season, popular apparel brand Officer is looking at expanding its reach to newer regions. Highlighting their plans, Asif Iqbal Memon, Director, Officer Fashion Craft says, “Expectations are very high for the season. The last two months have been good because the marriage season went off well. I...

Fashion

Officer aiming for 30-40 percent growth per annum

Officer the brand, launched in 1990, is looking at achieving 30 to 40 percent growth every year coupled with aggressive retail expansion. Explains Asif Iqbal Memon, Director, Officer Fashion Craft, “For the last four to five years, we are witnessing very good growth. We have about 1,200 MBOs and on an average, every year we add about 100 MBOs....