Oil and Grease news and archive

Oil and Grease aims to become a complete lifestyle brand

Oil and Grease kids wear has adopted new strategies to counter the challenge of diminishing sales. Door to door marketing is one of the strategy that the brand has adopted. It is now going directly to retailers and is much more aggressive than before. Oil and Grease brand for kids is retailed across India. It is done through distributors and...

Fashion

Oil and grease to introduce girls’ wear next season

With a turnover of Rs 10 crores, kids’ wear player Oil and Grease aims for a growth target of 15 to 20 percent. At the same time, it’s looking at increasing its production capacity from 1.5 lakh to 2 lakh pieces a year. Girls wear in the pipeline “We may start with girls’ wear next season for one to 16 years age group. We will introduce western...