online marketing news and archive

Online marketing: tips to convert media buzz into bottom line

The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in fashion weeks, for example -- while costs vary, it is undeniable taking part in them is a considerable investment in media buzz. But does extra publicity always translate into more sales?...

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Fashion brands must improve digital marketing as online shopping grows

Consumers are growing more and more accustomed to buying clothes online, so much so that the share of e-commerce sales is set to grow from 20 percent today to 25 percent by 2020, according to a joint study by international marketplace Zalando and consultancy firm Boston Consulting Group (BCG). In this scenario, it is crucial for fashion brands...

Retail

Online marketing popular among 80 percent Indians, says study

A new study has revealed that 80 per cent of the Indian shoppers prefer to buy online instead of visiting different stores to buy their favourite products. The study undertaken by Yahoo and Mindshare has analysed the behaviour of consumers and found that 31 per cent of the shoppers opt for online shopping in order to save time and effort that...