Oriflame news and archive

Oriflame widens product offering

Swedish beauty and cosmetics firm Oriflame will launch around 350 products in India this year including skin care, hair care, fragrances and color cosmetics. Oriflame also plans to double the number of service centers it operates in the country to over 500. A major chunk of its business currently comes from the metros and it is now looking at...

Apparel

Oriflame’s India plans

Swedish personal care company Oriflame plans to launch 25 to 30 products every month and engage 50,000 more people to tap the booming Indian cosmetics market, already a $5.4 billion industry and growing at 12 per cent per annum. Oriflame’s India operation, which has the same business model of direct selling as in other markets has been growing...