Paislei news and archive

Ethnic Wear: Demand sparks off brand play

The woman’s ethnic wear industry is highly fragmented and competitive. Even though it’s easily influenced by ever-changing demand and preferences, the market holds a lot of potential for brands. Lured by its potential many players are stepping into this space. Ethnics a huge draw While women’s western wear has seen an upsurge in demand, India as...

Fashion

Paislei plans more MBOs and increase visibility and reach

After having tasted huge success last winters, women’s ethnic wear brand, Paislei, plans to march ahead with a target of Rs 25 crores next. Its banking on innovative product lines and retail expansion to achieve its goals. As Sudesh and Mayank Sabharwal, Directors Ridha Fashions explain, “Last winter was stupendous for our brand. We reached many...