Pepperfry news and archive

E-tailiers opting for physical retail to attract buyers

Several e-commerce companies are opening physical stores to give customers the touch-and-feel experience of products and stand out in the clutter of online retail space. Flipkart, Zivame, Pepperfry, FirstCry and Lenskart have started offline experience zones to differentiate their offerings from their online rivals and to increase credibility....

Retail

Pepperfry goes brick-and-mortar way

Ecommerce firms as well as physical retailers seem to have understood that the future of India’s organised retail market lies following the omni-channel or hybrid strategy. No wonder, several ecommerce players are now eyeing a physical store presence. Pepperfry is the latest to join the list. The company has leased an 1,800 sq. ft. space at...

Apparel

Pepperfry raises 8 million dollars in Series B funding

Online lifestyle marketplace Pepperfry.com has raised eight million dollars from Norwest Venture Partners in Series B funding. The company had also raised five million dollars from NVP in December 2011. While most of the e-platforms focus on apparel retail, Pepperfry has removed the complete catalogue of apparels changing focus from fashion &...