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Retail

Zara lowers entry level prices of products to woo customers

Zara India has reduced its entry-level product price by more than 50 per cent to Rs 390 from Rs 799 in order to push sales in a highly competitive retail market. After the sale concluded, the retailer has held on to the price point and even added more merchandise at the price. There are a range of tops and Ts to be had at much lesser prices, and...

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