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Retail

Sweatshirts demand grows as winter becomes milder

In the face of an unpredictable winter this year, one category of winter wear has consistently done well, and that is sweatshirts. It has made inroads into menswear, women’s wear and kid’s wear. Along with it, what has caught the fancy of many consumers is a new concept called ‘Swajackets’, which is a mix of sweatshirts and jackets....

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Fashion

Punjabi Heritage optimistic about winter business

Punjabi Heritage is looking forward to good business this winter. Optimistic about the season, the brand is ready with a new range of sweat shirts, track suits and bigger size jackets. The brand has also launched a new fashion brand called Absurd. “We are doing approximately Rs 2.5 crore for both brands as ‘Absurd’ (fashion brand) is new to the...

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Fashion

Punjabi Heritage to retail the brand pan India

Though last winter Punjabi Heritage, the brand from B D S Enterprises did not experience positive winter business in jackets and sweaters, the sweat shirt market was good. Commenting on the expectations from this season, Arashdeep Singh Baweja, Director says, “We are not very optimistic about this winter though we have good orders. That is...

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