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Sweatshirts demand grows as winter becomes milder

In the face of an unpredictable winter this year, one category of winter wear has consistently done well, and that is sweatshirts. It has made inroads into menswear, women’s wear and kid’s wear. Along with it, what has caught the fancy of many consumers is a new concept called ‘Swajackets’, which is a mix of sweatshirts and jackets....

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