Retail
Ritu Kumar brings the spotlight on ‘Label’
Ritu Kumar is known for her range of traditional and bridal clothing but now she wants to bring her casual-wear sub-brand ‘Label’ in the spotlight. Kumar is expanding her offering and increasing marketing spends on brand Label. In the last one year, the company has increased her advertising budget by 5 to 7 per cent up from less than 3 per cent...
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