Royal Classic Groups news and archive

Classic Polo to step into men’s innerwear segment

Classic Polo, the popular menswear brand is looking to position itself as a complete men's wardrobe solution provider. It’s now re-looking at lunching men’s innerwears. As Usha Periasamy, VP Operations and Brand Head, Royal Classic Group (Classic Polo) explains, “The entire industry is expanding and our brand is also a part of the same wave. The...

Fashion

Classic Polo: Making the most of a revamp

The men’s wear brand which has undergone a tremendous change with a new logo has been experiencing 10 to 15 per cent growth for the last two to three years. And this year it’s looking at even bigger – 30 per cent – jump over last year. The new logo indicates a change in the brand’s thinking. It indicates a stylish young brand. ‘Just Relax’ has...