Rubi Laboratories news and archive

Walmart and Rubi Laboratories launch pilot to convert carbon emissions into clothing

Walmart, the world’s largest omnichannel retailer, has signed manufacturing and brand pilot agreements with Rubi Laboratories to leverage the California-based start-up's carbon capture and conversion technology to disrupt supply chains and deliver affordable apparel from carbon emissions. The initial manufacturing pilot will explore how Rubi’s...

Fashion Featured

Ganni and Rubi debut carbon-made yarn

Danish fashion brand Ganni and California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, debut the first-ever yarn made directly from carbon emissions through a fully enzymatic process. The yarn, which is carbon-made and water and land neutral, was unveiled at the Global Fashion Summit in Copenhagen, and marks phase two...

BusinessFeatured

Ganni, Reformation, and Patagonia join Rubi pilot to decarbonise fashion

California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional 8.7 million US dollars in funding and announced it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly to its initial strategic pilot project. The latest round of funding was led by Talis Capital,...

BusinessFeatured

Rubi Laboratories raises 4.5 million US dollars in seed funding

San Francisco-based Rubi Laboratories, pioneering carbon-negative cellulosic textiles, has raised 4.5 million US dollars in seed funding, led by Talis Capital and Necessary Ventures. Rubi, founded by twin sisters Neeka and Leila Mashouf, is currently working on its first prototype to provide a carbon-negative, zero-water, zero-land alternative...