Ruff news and archive

Ruff to expand reach through multi-channel retail

Growing at 10 to 15 percent per annum, kids’ wear brand Ruff is exploring the e-commerce and brick and mortar retail space, to reach out to its customers. Entering markets abroad is also on the company’s agenda. “From 2014, we will have agents at the state level. That will multiply the number of customers by at least threefold. On the export...

Fashion

Ruff: Aiming to be tuff in the retail space

Riding high on a recovering Indian economy, Ruff the popular brand for kids is now looking to spread its retail footprint across the country and increasing its export base. “The rising Indian economy has put us ahead of others. The past few years have seen a rapid growth in every aspect of our economy,” says Sohail Patca, Director, D S...

Fashion

Shoppers Stop to open 18 new stores

Shoppers Stop, India’s leading departmental store chain has already put the slowdown behind it and is drawing up aggressive expansion plans. In the next 30 months, Shoppers Stop plans to open 18 new stores and invest around Rs 200 crore in these stores. “These stores would be spread all over India. New cities that we are looking at are --...