Sachin Tendulkar news and archive

Brands encash in on cricketers

Move over Bollywood actors with their chiseled faces and toned bodies, the new benchmark of handsome lies with the new national heroes of Team India. A multinational personal grooming brand is quite keen to leverage the celebrity status of Team India members, the current World Cricket Champions and is interested in earmarking Rs 6 crores to rope...

Apparel

Sach a good move by Future Group

After launching the Dreamline range under the concept and co-creation of Hema Malini, Future Group is aiming to boost its sales with the newly launched Sach brand, which will be co-created by cricket giant Sachin Tendulkar. Co-creation involves a well-known person who comes together with an organization in a relationship, which is much more than...