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Sahiba: Plans to diversify beyond women’s ethnic wear in future

Women’s ethnic wear brand Sahiba’s mantra is to provide ‘affordable designer fashion’ to women in all segments of the market. Yashiki Gumber, Director, Sahiba, attributes the convenience and comfort level of women’s ethnic wear in India as the major reason that this segment still holds a major chunk of the apparel industry market. “With about a...

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