sarafan technology news and archive

Three marketing lessons from the co-founder of Nike or how to build a sport empire

Phil Knight is a typical example of a self-made person. A student at the Faculty of Economics and runner, at university he dreamed of creating a business selling sneakers. At 26, Phil Knight began selling athletic shoes from Japan from the back of his car. He retired after 40 years and left behind a sports empire with 5,000 stores and sales of...

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How to promote your fashion brand with the help of Artificial Intelligence

According to research conducted by MIT Technology Review, more than 80 percent of managers believe that artificial intelligence can facilitate company growth. On one hand, it reduces human mistakes which are integral to the business process, whereas on the other, creates an opportunity for companies to recognize, and redirect their product...

BusinessFeatured

Complete personalization, cross-media projects and big data: fashion marketing in 2019

With each passing year the audience is changing – growing up, becoming more picky and meticulous. Marketing tools that were effective in the early 2000s lost their effectiveness a long ago, and the fashion market has to respond to these changes accordingly. Let's look at the trends in promotion, which were established in 2018 and will remain...