Retail|INTERVIEW Featured
Why scent marketing in fashion stores leaves you wanting more
A subtle fresh scent that makes customers linger in a fashion store longer or strange food or even sweat odours in the store? A choice that’s quite easily made, you might say. The effect of scent, in general but also in retail, is often underestimated, yet it has a powerful impact. That's why FashionUnited speaks with Transduce about the...
loading...
