Semir news and archive

Facts & figures of the biggest Chinese fashion companies: Semir

Operating outlets across 29 provinces, region and major cities in China, Zhejiang Semir Garment Co Ltd, is one of the leading and most recognizable casual apparel companies in the country. The group's total revenue increased 12.74 percent, hitting 12.026 billion RMB (approximately 1.8 billion US dollars) according to Semir's financial report for...

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Kidiliz: history, success, and acquisition of the French brand

Leading European children’s fashion retailer, Kidiliz, is preparing for even more growth in its sector after being purchased by the Chinese group, Semir earlier this year. Ahead of its expansion push, FashionUnited takes a close look at the historic acquisition. Chinese investors have turned their attention to French fashion designers in recent...