Shapoorji Pallonji news and archive

Innerwear makers on a new role

With a significant shift in consumer preferences, from unbranded to branded innerwear, manufacturers are looking to branch out in the leisure segment. To woo the youth (16-25 age group), companies are looking at brand extension into leisure wear and increasing focus on design and development. Maxwell Industries for example, will add a leisure...

Fashion

Forbes Brands woos youngsters with Facit

Shapoorji Pallonji’s (SP) Gokak Textiles branded apparel venture Forbes Brands recently announced the launch of its youth-centric men’s innerwear brand Facit. The innerwear is launched with the aim of providing fashion quotient and adding an ‘X’ factor to men’s innerwear collection. It will be available across 2,000 retail stores in the country...