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Russian fashion designer Irbaieva closes showroom and fully digitizes her brand

See Now / Buy Now began gaining steam several years ago. But behind the scenes, nothing really changed in the fashion industry. Brands organized catwalk shows each season and stocked up on inventory in time for the show. The goal was to shorten the time between developing the collection and selling it to consumers but the development process has...

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Fashion

Infographic: the extent of overproduction in the fashion industry

The fashion industry clearly has a problem with overproduction. In March, fast fashion powerhouse H&M reported to be sitting on a pile of no less than 4.3 billion US dollars worth of unsold inventory. A few months later, UK luxury label Burberry received backlash for reportedly destroying finished products worth 28.6 million pounds...