Shloka news and archive

Shloka: Ethnic kids’ wear in the offing

Growing at 25 to 30 per cent every year, ethnic wear brand Shloka from Nem Creation is targeting a 40 to 50 per cent growth in the coming two to three years. The brand will also introduce kid’s ethnic collection apart from doubling its men’s ethnic range. Talking about Sholka’s journey since its inception in 2005, Nikhil Khimshia, Director,...

Fashion

Shloka: Small is where the future is

Shloka, the ethnic wear brand, is looking forward to its association with stores and new MBOs along with opening new stores. The brand has equal presence in big cities and small towns and is expanding simultaneously in both. “We are focused on growing our business in smaller towns. We feel they possess huge business opportunities for a smart...

Fashion

Shloka scouting for Italian brand to launch designer suits

Men’s ethnic wear brand Shloka best known for its high end kurta pyjamas, are now foraying into men’s sherwanis. The brand is launching a top end sherwani collection for autumn/winter 2010. “We have been doing sherwanis for a select clientele for sometime. But after test marketing our new line, we will fully launch sherwanis and designer suits...