shopping habits news and archive

Why Gen X may actually be more sustainable than Gen Z

Many assume that Gen Z is the most "woke" and environmentally conscious generation, and, for the most part, they are not wrong. A study by Deloitte found that those born between 1997 and 2012 are more likely to adopt sustainable habits than older demographics, from avoiding traveling by plane to embracing vegan or vegetarian diets and steering...

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Retail

51% of consumers reportedly prefer in-store shopping ahead of holiday season

51 percent of UK and US adult shoppers prefer in-store shopping over online shopping, according to the latest insights from x-hoppers, an AI retail communication solutions provider. 62 percent of shoppers aged 55 and over were found to favor in-store shopping even more based on a survey conducted in September 2024 with market research firm Sago,...

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Business

What do Millennials and Generation Z consumers want from retailers?

Four generations of consumers coexist today: the Baby Boomers, born between 1945 and 1968; Generation X, born between 1969 and 1983; Millennials, born between 1985 and 1993; and Generation Z, comprising those born from 1994 to 2002. Catering for the needs of younger generations is key for many businesses’ long term growth strategy, as...