shopping habits news and archive

51% of consumers reportedly prefer in-store shopping ahead of holiday season

51 percent of UK and US adult shoppers prefer in-store shopping over online shopping, according to the latest insights from x-hoppers, an AI retail communication solutions provider. 62 percent of shoppers aged 55 and over were found to favor in-store shopping even more based on a survey conducted in September 2024 with market research firm Sago,...

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What do Millennials and Generation Z consumers want from retailers?

Four generations of consumers coexist today: the Baby Boomers, born between 1945 and 1968; Generation X, born between 1969 and 1983; Millennials, born between 1985 and 1993; and Generation Z, comprising those born from 1994 to 2002. Catering for the needs of younger generations is key for many businesses’ long term growth strategy, as...