Shorty Capone news and archive

Shorty Capone's Vision: Be the best in its business

The designer yet affordable casual collection by Shorty Capone is targeted at the young Indian audiences. Building upon its success in the Indian market, the brand now wants to expand its wings through MBOs, LFS and EBOs. As Shahnawaz Sheikh, Chairman & MD, Shorty Capone Fashion Corporation explains, “Apart from major expansion plans we want to...

Fashion

Lucky Luciano: Aims for 30 EBOs in the next 2-3 years

With a vision launch at least 30 exclusive outlets in two to three years, youth T-shirt brand Lucky Luciano from Shorty Capone looks forward to be the best brand in the market. “By 2020, I see Lucky Luciano as being copied in a very big way. It’s like if you are copied, you are a success. And I want to continue with the innovative streak,”...

Fashion

Shorty Capone: Ramping up retail, adding new products

Known for offering a wide range of print-styles, Shorty Capone, an America-originated brand is planning to add 12 styles of Godfather T-shirts and 16 styles of semi-formal shirts to its existing range. The brand is also looking at ramping up its MBO presence. Explains Shahnawaz Sheikh, Chairman & Managing Director, Shorty Capone Fashion...

Fashion

Shorty Capone brings urban street fashion to India

Shorty Capone Fashion the well known American fashion brand has now been launched in India to revolutionise the concept of urban street wear for India’s youngsters, the American way. The brand was started about five years ago in Chicago by a hip-hop producer of the same name. Shahnawaz Sheikh, Managing Director and CEO of Shorty Capone Fashion...