SPEEDFACTORY news and archive

In pictures: Adidas AM4NYC 'Made in Atlanta'

After German sportswear giant Adidas previously introduced three products from its Speedfactory in Ansbach, Bavaria, it has now launched a sneaker made in USA, in its Speedfactory in Atlanta: It is called AM4NYC and like its predecessors AM4LDN, AM4PAR and AM4LA, was designed keeping athlete's feedback and data in mind. The last three letters of...

Fashion Featured

In pictures: Adidas' first Speedfactory collection AM4

After announcing its new, robot-driven Speedfactory concept exactly two years ago, and after prototypes, German sportswear company Adidas is now ready with its first commercially available running shoe, the AM4 (Adidas Made For), which will be available in six city editions for London, Paris, Los Angeles, New York, Tokyo and Shanghai - the...

BusinessFeatured

Adidas: first Speedfactory to revolutionise production process

Sweating workers in stiflingly hot factories, making shoes by hand could soon be a thing of the past. At least according to German sports company Adidas. Flexibility, automation and speed is key when making the new sports shoe of the future. With its groundbreaking new Speedfactory, the sportswear giant wants to break all records. ”As a sports...