Sportswear news and archive

Pinterest trend report: sport to shape summer 2026 far beyond the playing field

This year's summer is set to be dominated by sport. According to the Pinterest summer 2026 trend report, sport will become a broader cultural language during the warmest months of the year, influencing not only clothing choices but also social interaction. This is not just about major sporting events like the upcoming World Cup and the currently...

Fashion

Pas Normal Studios and Salomon launch SS26 crossover collection

Pas Normal Studios and French outdoor brand Salomon are launching a joint crossover collection for the spring/summer 2026 season. The line combines the technical cycling DNA and design codes of Pas Normal Studios' experimental T.K.O. line with Salomon's performance expertise, the Danish cycling label announced on Monday. At the heart of the...

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Business|Interview

Targeted turnaround: Saucony's EMEA VP on leveraging heritage for modern growth

Europe is currently experiencing a significant and enduring surge in running, fueled by factors like the post-pandemic focus on health, the emergence of Gen Z, and the increasing popularity of social run clubs. This robust trend offers an opportunity for brands with a heritage rooted in running. However, to harness this resurgence in a...

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Business

Football shirts drive sales as retailers bank on world cup effect

Despite a slump in consumer spending, major specialist sports retailers in Germany are hoping for a boom from the Football World Cup. The tournament in the USA, Canada, and Mexico, which begins on June 11, is expected to lift spirits and boost sales of football shirts, fan merchandise, and team sports equipment. This was reported unanimously by...

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Business|marketing

Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup

One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...

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Business

Castore secures 90 million pounds in funding to invest in growth and digital capabilities

Sportswear brand Castore has secured a 90 million pound facility with banking partners as it continues to pursue global expansion and rollout a growth strategy. The company said it would use the funding to facilitate new retail openings across the UK, as well as support growth into the Middle East and Asia. In a statement, Mark Rowan, global...

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Business

Björn Borg achieves strongest Q1 in company history with double-digit growth in sports apparel

Swedish sports fashion brand Björn Borg has reported the strongest first quarter in the history of the company, with record levels achieved for both net sales and operating profit. The group saw continued momentum in its sports apparel category, marking 15 consecutive quarters of double-digit growth for the division. Strong financial performance...

Fashion |In Pictures

Key looks from Rio Fashion Week: spring/summer trends

Rio Fashion Week took place between April 14 and 18 at Pier Mauá, with some off-site shows. The event was promoted by IMM, a sports and entertainment company also responsible for São Paulo Fashion Week (SPFW). From this year, SPFW will be held in the second half of the year, focusing on autumn/winter fashion. Rio will be responsible for...

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Fashion |Interview

26 Nations, 26 Stories: How Adidas navigates global culture through football kit design

In less than two months, one of the world's biggest sporting events, the men's Football World Cup, is set to take place. The tournament, this time held across Canada, Mexico and the US, is not only the sporting event of the summer. It is also the grand finale of a historic collaboration: Adidas as the outfitter of the German national football...

FashionPress Release

Indian batting powerhouse Suryakumar Yadav joins Skechers Cricket team

Skechers, The Comfort Technology Company®, accelerates its cricket journey with the signing of Suryakumar Yadav—one of the most accomplished and influential batsmen of the Indian Cricket Team and recent captain of the 2026 T20 World Cup champions. Renowned for his consistency, composure, and match-defining performances, Suryakumar Yadav is now...

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Retail|CEO interview

Sporthaus Schuster adopts head-to-toe approach for cycling apparel

Community rides, new brands and a growing interest in races beyond the Tour de France show that cycling has become a trend sport, much like running. It inspires both city dwellers and people in the countryside. Sporthaus Schuster - a renowned, family-owned sporting goods retailer based in Munich, Germany - has recognised this and realigned its...

People

Trail running: Kiprun strengthens its innovation hub with athlete and engineer Mathieu Blanchard

Driven by the growing enthusiasm for trail running, the brand Kiprun, a sector expert from the Decathlon portfolio, aims to solidify its position among the major players on the international stage. To achieve this, the company announced on April 17 a three-year partnership with trail running athlete Mathieu Blanchard. The collaboration is...