Sportswear news and archive

Loro Piana strengthens partnership with Juventus

Loro Piana has announced it will be continuing its partnership with Juventus Football Club for the upcoming 2022 to 2023 football season. The fashion house will be designing the official uniforms for the women’s team for the first time, as well as debuting formal suits for the men’s team. During the Union of European Football Associations (UEFA)...

8 Aug 2022

Business

Marks & Spencer announced as official tailor of England football team

Marks & Spencer has announced that it has been selected as the official tailor of the England Senior Men’s and Women’s football teams, a partnership that will span the course of three years. It builds on the department store’s long-standing relationship with the Football Association, dating back to 2007 when it was selected as the official suit...

5 Aug 2022

Fashion

Cole Buxton launches capsule collection with End.

Luxury British sportswear brand Cole Buxton has launched an exclusive capsule collection with End., inspired by the world of bodybuilding. The seven-piece collection takes inspiration from the classic cuts and fabrics utilised by bodybuilders and features T-shirts, hoodies and sleeveless sweatshirts emblazoned with ‘CB Gym’ across the chest and...

4 Aug 2022

Fashion |In Pictures Featured

H&M launching new activewear line to “democratise sportswear”

Fashion retailer H&M is launching a new activewear line worldwide called H&M Move on August 4 that will showcase a more accessible vision of sport by reframing it as movement. H&M Move will be available in 2,500 H&M stores and online from August 4 to offer “stylish and functionable movewear” to support men, women and children of all abilities...

3 Aug 2022

Fashion |In Pictures Featured

Adidas unveils collaboration with Thebe Magugu

Adidas has unveiled an African heritage-inspired women’s sportswear collection designed in collaboration with South African luxury designer Thebe Magugu. The Adidas x Thebe Magugu collection marks the German sportswear brand’s first collection inspired by African heritage and features vibrant and expressive sport and style designs that celebrate...

1 Aug 2022

Fashion Featured

Lululemon launches new Chargefeel sneakers

Lululemon is continuing its push into footwear with a women-first approach with the launch of its Chargefeel sneakers, a cross-training workout shoe, following the success of the Blissfeel, its first-ever running shoe earlier this year. In March 2022, Lululemon officially entered the footwear category to offer head-to-toe solutions. For its...

27 Jul 2022

BusinessFeatured

Gym+Coffee secures 17 million euros to accelerate international growth

Irish athleisure brand Gym+Coffee has raised 17 million euros in new funding led by Castlegate Investments, a growth focussed family office, headed up by Roy Barrett on behalf of serial entrepreneur, Tommy Kelly with additional funding from West.Ventures, a Palo Alto, CA investment and marketing firm. The investment comes off the back of its...

21 Jul 2022

People

Puma signs Olympic champion Elaine Thompson-Herah

Sportswear giant Puma has revealed it has signed a deal with five-time Olympic champion Elaine Thompson-Herah. The runner will be joining Puma from Nike, a company she has been associated with for almost her entire career. “We are thrilled that Elaine has chosen to join the Puma family,” said Puma CEO Bjørn Gulden, in a release. “With her speed...

18 Jul 2022

Retail

Nike debuts new Nike Style retail concept in Seoul

Sportswear giant Nike has revealed a new store concept in Seoul, South Korea, that is set to expand internationally. Opened July 15, the ‘Nike Style’ concept looks to “expand the definition of sport”, the brand said in a release, blurring the lines between physical and digital. A highlight of the concept is the retailer’s gender-agnostic zones...

15 Jul 2022

Fashion

On expands sportswear offerings with new sports bra line

Swiss sportswear brand On has expanded its product offering with a collection of sports bras designed to offer women “versatility, comfort, and freedom” when they workout. On have been developing its sports bra for more than two years to meet the standards for an elevated running experience, while also ensuring the sports bras were engineered...

14 Jul 2022

Business

Nike expands Fanatics partnership with college sportswear deal

Sportswear giants Nike and Fanatics have come together once again on a long-term deal that will see them collaborate on the design and manufacture collegiate sports apparel. Fanatics will gain the rights to make Nike-branded shirts, replica jerseys and other sports apparel, with the duo sharing the rights to supply a number of top universities...

14 Jul 2022

Fashion

Robbie Williams to collaborate with J.Lindeberg on golf collection

J.Lindeberg has revealed that it will be launching a golf apparel collection with music star Robbie Williams, with looks made for both on and off the course. Dropping July 14, the collection will launch during an event that coincides with the 150th anniversary of The Open, held at St. Andrews course, Scotland, running from July 10 to 17, with...

8 Jul 2022