Sportswear news and archive

Bad Bunny and Zara dethrone Rihanna to become artist with greatest impact in Super Bowl history

There is currently no space, physical or virtual, worldwide where the historic performance of Puerto Rican singer Bad Bunny during the 2026 Super Bowl halftime show is not being discussed. What might seem like a personal impression is, in fact, a confirmed reality. The initial economic analyses of the singer's performance last Sunday at Levi's...

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Business

Asics eyes India growth as consumers prioritise healthy lifestyles

The head of Asics’ India business has said the company expects significant growth in the region as a wider number of affluent consumers increasingly prioritise healthier lifestyles. Speaking to Bloomberg, Rajat Khurana, the managing director of Asics India Pvt, said he is aiming for the Japanese shoemaker to become the number one player in...

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Frasers Group snaps up majority stake in Italy’s Maxi Sport

British retail giant Frasers Group has secured a majority stake in Maxi Sport SpA, an Italian multi-sport retailer, as it continues to enact its global expansion strategy. Exact terms and details of the agreement, including the size of the acquired stake, were not initially disclosed in the announcement. Maxi Sport’s owners, Emanuele, Giovanni,...

Retail

Anta to open first US store, doubling down on American market

Anta is doubling down on the US market with the opening of its first flagship store in the region. Days after the Chinese sportswear giant snapped up a majority stake in Puma, the company is now set to embark on a new journey; tackling the North American retail market. Located in Beverly Hills, the store will serve as Anta’s US brand hub and a...

Fashion

Nike relaunches All Conditions Gear brand, plots Beijing store

Nike is continuing its specialised sports-centric transformation with the latest relaunch of its All Conditions Gear (ACG) brand. The sportswear giant hailed the revival as a “renewed commitment to outdoor performance”, zoning in on trail running, hiking and exploration. Alongside a revitalised marketing strategy, ACG is due to open its first...

Fashion |In Pictures

In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics

The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...

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Anta Sports becomes largest shareholder in Puma

Cayman Islands-incorporated Anta Sports has entered into a definitive agreement to acquire a 29.06 percent equity interest in German sportswear manufacturer Puma. The transaction, valued at 1.51 billion euros (1.79 billion dollars), positions the Chinese group as the largest shareholder in the Herzogenaurach-based company. Transaction details...

Fashion

Li-Ning ignites olympic flame in Milan

Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...

Fashion

StockX’s predictions for 2026: Nike’s comeback and sports events dominate

The resale market for collectibles and sportswear experiences robust growth in 2025, fueled by standout releases and product innovations that boosted the secondary market. Resale marketplace StockX reported that nearly 200 brands, from industry leaders to independent labels, set new all-time annual sales records on its platform. The shift...

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Sportswear: “Emerging markets" are driving the next growth phase

The global sportswear market is set to achieve its most significant growth in the coming years within emerging markets, particularly in the Asia-Pacific, Middle East and Africa regions. This states the “Global Sportswear Market to 2029” report by UK market research firm GlobalData. It analyses the development of the global sportswear market up...

Retail

Fanatics to oversee FIFA World Cup 2026 retail

Sports platform Fanatics has confirmed that it has secured the license to manage on-site retail for the FIFA World Cup 2026. The company said it will manage the in-venue retail operations for 104 matches across 39 days throughout Canada, Mexico and the US. Alongside venue-based retail, Fanatics has further been tasked with establishing retail...

Retail|In Pictures

Puma opens largest European flagship on Oxford Street

Sportswear giant Puma has opened what it said is its largest-ever European flagship store on London’s Oxford Street. The 24,000 square feet site is also the first flagship store in the region, situated to give customers the “chance to connect with more people than ever before”. Within the store, the brand offers a selection of its...