Sportswear news and archive

Puma opens creative hub in Germany as part of brand elevation efforts

Sportswear giant Puma has opened a new creative hub at its headquarters in Herzongenaurach, Germany, as part of wider efforts to elevate the brand and thus create sustainable growth. Dubbed ‘Studio48’, the 500 square metre hub has been kitted out with a 3D printing facility, leather and textile sewing machines, a product testing area and photo...

Fashion

Jaylen Brown adds athleisure to his 741 brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, who debuted his own performance and sneaker brand, 741, in October, has added luxury athleisure for men and women. Described as a hybrid of high fashion and innovation, the apparel line aims to offer a “bold new luxury alternative performance collection” featuring puffer coats, hoodies,...

Business

Nike and the NFL extend partnership to 2038

Sportswear giant Nike has renewed its ongoing partnership with the National Football League (NFL), extending the agreement's end year to 2038. The duo, the relationship of which already spans 12 years, will work together on a number of key initiatives designed to “elevate [the] partnership to new heights”. Nike is currently the exclusive...

Fashion Featured

According to Strava, Nike leads the race of sports trends in 2024

Running shoes have transcended their original purpose to become a true icon of contemporary fashion. The boundary between sport and streetwear has blurred, transforming these shoes into a symbol of cultural identity, but there are still those who use them for running. This is confirmed by the Year In Sport 2024 report from Strava, a platform...

People

Castore bolsters C-Suite team with new chief commercial officer

Castore, the performance sportswear brand and supplier of sports apparel, has appointed Danny Downs to lead the company’s commercial operations as it strengthens its senior executive team. Downs, who was the former international general manager at Fanatics, the provider of licensed sports merchandise and global digital sports platform, has been...

Fashion

Adidas makes first physical drop of NFT collection

Sportswear giant Adidas is bringing its NFT (non-fungible tokens) collection to the real world with its first physical shoe drop as it continues to evolve its ongoing partnership with social-lifestyle app Stepn Go. After building excitement with NFT drops, the German sportswear company is launching its first-ever Stepn Go x Adidas co-branded...

RetailFeatured

Puma opens second USA flagship store in Las Vegas

Sportswear brand Puma has opened its second flagship store in North America, a new three-story, 25,000-square-foot retail space in Las Vegas, as it plans further expansion across the nation. Following in the footsteps of its debut US flagship store, located at 609 Fifth Avenue in New York City, the new flagship store aims to reimagine the modern...

Business

Sports goods manufacturer Le Coq Sportif placed under bankruptcy administration

The sports equipment manufacturer Le Coq Sportif has been placed under judicial restructuring proceedings by the Paris Commercial Court. "Le Coq Sportif is relying on this procedure to respond to the challenges facing the brand while protecting its 330 employees and hundreds of indirect jobs," parent company Airesis said on Friday. The troubled...

Fashion |Interview Featured

Sneaker expert: The ‘trend’ is moving towards the non-trend

Amadeus Thüner is one of the most renowned sneaker experts in Germany, having been in the ‘game’ for almost 20 years. In conversation with FashionUnited, he gives a glimpse into upcoming trends, reveals his dream collaboration, and proves that “sneakerheads” don’t just have trainers in their wardrobes. About Amadeus Thüner As the founder of Oh!...

Fashion Featured

SS25 Trend: Sport meets Street and Ready-to-Wear

Drawing closer to the third anniversary of the passing of Virgil Abloh, it’s clear that his legacy will live on. Abloh was a pioneer, whose visionary work helped to elevate streetwear to a status that is now widely accepted within the luxury fashion realm. Indeed, collaborations between fashion and athletic brands have become almost commonplace....

Fashion

Athletes emerge as luxury's new cultural ambassadors in Lanvin x Monaco partnership

Every since the the summer Olymipcs in Paris, Athletes have emerged as luxury fashion's new cultural ambassadors. In the ever-evolving landscape of branding, the latest fashion house to announce a sportswear tie-up is Lanvin, who have partnered with AS Monaco Basket-ball, positioning professional athletes as the new arbiters of high-fashion...

Business

Puma sets stricter climate targets

As Puma continues to make progress in its climate protection efforts, the sportswear giant has now set a number of new climate goals. At the beginning of the year, the company announced that it had reduced its greenhouse gas emissions by 24 percent (market-based) in 2023 compared to 2022, seven years earlier than planned. Now the sports company...