Finnish design company Marimekko has unveiled its second collaboration with sportswear giant Adidas, for a limited edition AW21 collection. Bringing together streetwear and sportswear, the collection features a number of performance pieces that also aim to be functional for a range of different lifestyles, including training, tennis and...
13 Sep 2021
Women’s sports performance clothing brand Maaree has collaborated with sustainable cycling apparel label Ashmei on a limited-edition sports bra. The new everyday Maaree x Ashmei empower sports bra, marks Maaree’s first collaboration and has been designed to support both brand’s “shared obsession with performance and sustainability” while...
Nike have unveiled its third kit for Chelsea FC, reflective of a modern era for the UK’s popular football club, characterised by youthful energy and “everything that represents.” Chelsea has long had an association with fashion, with Nike teaming up with Chelsea fans who work in the fashion industry to inform the kit design. Chelsea FC said “...
27 Aug 2021
Sport’s brand Puma has launched a new ‘Down to Earth’ capsule collection inspired by eco-friendly practices, with apparel and footwear created using recycled materials. The “do good, look good” capsule features apparel pieces that are clean and minimal with fun, playful graphics, created with at least 30 percent recycled cotton. While the...
26 Aug 2021
Boutique sportswear brand Lacoste has announced it has renewed its partnership with Serbian tennis player Novak Djokovic. The new contract sees Djokovic and Lacoste team up until 2025, with an agreement of kitting the player out at all his sports events. The label is responsible for developing clothing specifically for the sports star, with...
24 Aug 2021
Adidas has announced that its digital festival ‘Members Week’ is returning from August 23 to 29, offering members the very best of Adidas from exclusive product drops to athlete and artist appearances. The week-long event via Adidas’ Confirmed app will feature 81 Golden Tickets, described by the sportswear brand as the “ultimate reward for...
23 Aug 2021
Parisian apparel brand Casablanca has announced an additional collaboration with footwear powerhouse New Balance, presenting the new Casablanca x New Balance XC - 72. The limited design will be available in two colourways. An orange and green colour scheme aims to pay homage to the first collaboration, while the red and yellow style with black...
20 Aug 2021
Athletic sportswear brand Champion has released the second drop of its limited-edition Muhammad Ali Collection. Pieces in the collection have been designed to represent the infamous boxing star’s ethos that he held with him through his gold medal win during the 1960’s Olympic Games in Rome. Each design features details inspired by the location...
9 Aug 2021
Beyoncé’s new Ivy Park line will be going down the wild west route for its upcoming collection. The brand, once again collaborating with Adidas, began hinting at the cowboy theme through its Instagram, posting imagery of all-denim looks and the usual sportswear pieces. The campaign will centre specifically around Black cowboy and rodeo culture,...
6 Aug 2021
Sportswear brand Fila is launching a sustainably produced collection with British menswear designer Oliver Spencer. Inspired by Fila’s rich sportswear heritage and Wes Anderson’s 2001 cult classic, The Royal Tenenbaums combined with Spencer’s laidback tailoring, the collection features a range of vintage sportswear silhouettes in rich colours...
9 Jul 2021
Manchester-based Prevayl, a ‘luxe smart’ sportswear start-up, has secured 7.5 million pounds to help it “take wearable health technology to new heights”. Prevayl describes itself as a cutting-edge sports performance brand looking to empower consumers with their own biometric data by bringing together a “premium, discreet aesthetic with a...
7 Jun 2021
Rival sportswear brands Adidas and Allbirds have unveiled the first product from their collaboration, Futurecraft.Footprint - a low carbon running shoe. The sportswear companies have partnered up and shared proprietary technologies and material innovations, as part of both companies goals to reimagine a lower-emission design process and make a...
13 May 2021
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