Sportswear news and archive

Ciele Athletics launches in China with Topsports

Montreal-based performance running brand Ciele Athletics has launched in China through an exclusive partnership with Topsports, one of China’s leading sports retail operators. In a statement, Ciele Athletics said that Topsports will oversee all brand operations in China, including channel sales, consumer engagement and marketing to support its...

Fashion

Hoka and MAAP collaborate on hybrid running and cycling shoe

Hoka has joined forces with Australian cycling brand Maap to create a shoe that blends running, cycling and lifestyle. The two brands have developed a shoe based on Hoka’s ‘Tecton X 2’ sole. It features a carbon fibre plate to enable dynamic running on different surfaces, the US footwear and apparel supplier Deckers Brands announced on Tuesday....

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Business

Puma remains kit supplier for Manchester City

German sportswear supplier Puma SE will continue to kit out the teams of English football club Manchester City in the coming years. Both parties announced on Tuesday that the partnership, which has existed since summer 2019, has been extended "long-term". Details of the term and financial conditions of the agreement were not disclosed. The...

Fashion

Rosalía, new global ambassador for New Balance

Madrid – Rosalía, the ever-expanding Spanish artist whose fusion of music and styles continues to revolutionise the global music scene, is further strengthening her ties with fashion. She has been signed as the new global ambassador for the US sportswear brand New Balance. The singer-songwriter has already debuted in this role, presenting the...

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Head acquires scuba company Aqualung Group

US-Austrian Head Group has rescued scuba diving firm Aqualung Group from receivership. The sports equipment company said it is planning a 50 million euro restructuring of the Aqualung business to ensure the continuation and long-term sustainability of the group. Next to this, Head noted that it is looking to carry out a comprehensive integration...

Fashion

Macron extends partnership with Crystal Palace Football Club

Italian sportswear manufacturer Macron has expanded its partnership with Crystal Palace Football Club. The multi-year extension builds on the duo’s ongoing relationship, first established in 2022. Macron and Palace have since worked together on creating kits that celebrate the club’s identity, including the FA Cup-winning shirt. Through the...

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Apollo acquires 30 percent stake in TradeInn

Madrid – Spanish sportswear e-commerce platform TradeInn welcomes a new minority partner. US investment firm Apollo Global Management has acquired a 30 percent stake, previously held by Spanish private equity firm Suma Capital. French sporting goods retailer Decathlon had also expressed interest in this stake. Reports surfaced in late July 2024...

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Fashion

Is table tennis fashion's next topspin trend?

Accessible, urban and casual retro jerseys – can table tennis establish itself as the next tastemaker between sport, fashion and lifestyle? For a long time, the serve was reserved for tennis, with its leading brands like Lacoste and Fila, which embodied an elite look with pleated skirts and sleeveless jumpers. This chic sports style naturally...

Fashion

Decathlon partners with Rheon Labs on next-gen sports apparel

Global sporting goods retailer Decathlon has announced a global partnership with British materials technology company Rheon Labs to bring advanced material science to apparel for “everyday sport”. The collaboration will allow Decathlon access to Rheon Labs’ technology platform, including current and future innovations in strain-rate sensitive...

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Lululemon accuses Costco of IP infringement in new lawsuit

Lululemon has filed a lawsuit against Costco Wholesale Corp. accusing the wholesale retailer of infringing on its intellectual property (IP). According to the Canadian sportswear giant, Costco is selling knockoffs of six of its signature products, including its Scuba hoodies and sweatshirts and ABC pants. In the 49-page lawsuit, filed with a...

Retail|In pictures

Gymshark opens first European store in Amsterdam

British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...

Retail

JD Sports opens first Canadian flagship store

JD Sports is venturing further into Canada with the opening of its first flagship store in the region. The British sportswear giant has selected Vancouver’s Robson Street for the launch, which continues to build on its ongoing North American growth strategy. JD already operates 33 stores across Canada, yet it has aspirations to grow this number...