Sportswear news and archive

Li-Ning ignites olympic flame in Milan

Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...

Fashion

StockX’s predictions for 2026: Nike’s comeback and sports events dominate

The resale market for collectibles and sportswear experiences robust growth in 2025, fueled by standout releases and product innovations that boosted the secondary market. Resale marketplace StockX reported that nearly 200 brands, from industry leaders to independent labels, set new all-time annual sales records on its platform. The shift...

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Business

Sportswear: “Emerging markets" are driving the next growth phase

The global sportswear market is set to achieve its most significant growth in the coming years within emerging markets, particularly in the Asia-Pacific, Middle East and Africa regions. This states the “Global Sportswear Market to 2029” report by UK market research firm GlobalData. It analyses the development of the global sportswear market up...

Retail

Fanatics to oversee FIFA World Cup 2026 retail

Sports platform Fanatics has confirmed that it has secured the license to manage on-site retail for the FIFA World Cup 2026. The company said it will manage the in-venue retail operations for 104 matches across 39 days throughout Canada, Mexico and the US. Alongside venue-based retail, Fanatics has further been tasked with establishing retail...

Retail|In Pictures

Puma opens largest European flagship on Oxford Street

Sportswear giant Puma has opened what it said is its largest-ever European flagship store on London’s Oxford Street. The 24,000 square feet site is also the first flagship store in the region, situated to give customers the “chance to connect with more people than ever before”. Within the store, the brand offers a selection of its...

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Fashion

SS28 Preview: The modern flow of performance design

Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...

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Business

Umbro secures new licensing partners ahead of 2026 relaunch

Sportswear brand Umbro is moving closer to its 2026 relaunch. The Manchester label’s parent company, Iconix International, has announced a slew of new partnerships intended to grow its apparel offering across the US and Canada. Among them, Isaac Morris Ltd. has been named the brand’s exclusive apparel partner for the two regions, starting 2026....

Fashion

StockX 2025 Trends: Asics remains market leader, football jerseys and coveted collabs dominate

The latest quarterly trend report by resale platform StockX has seen Asics retain the position of leading brand in the market. In ‘Big Facts: 2025 Trends’, which covers data over the quarter July 1 to September 30, as well as for the year to October, StockX said Asics’ growth continued, with quarterly sales for the footwear brand growing 45...

Retail

On Running makes retail debut in South Korea with two stores

On has announced the opening of its first retail stores in South Korea. The Swiss sportswear giant has launched in the region with two locations in the capital, Seoul. According to the company, the decision to enter South Korea’s retail market comes on the back of “sustained momentum in the APAC region”, and thus mark the brand’s next phase of...

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Fairs|CEO interview

From Munich to Amsterdam: An inside look at ISPO's overhaul

The German sportswear industry has seen much discussion about the domestic trade fair landscape in recent days, particularly as news spread of ISPO's plans to leave Munich. The restructuring, carried out by a newly formed joint venture between Messe München GmbH (MMG) and British trade fair organiser Raccoon Media Group, will see the sporting...

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Retail

Textiles: Why Korean giant Sae-A is betting on nearshoring in El Salvador and the US

By bringing its production closer to the US market, the group is focusing on responsiveness and logistical control, while reducing its dependence on Asian supply chains. The move is indicative of a broader shift. The global textile industry is refocusing on proximity and industrial resilience. Global player consolidating its regional base...

Fairs

Ispo to take place in Amsterdam in 2026

Ispo will move to Amsterdam in 2026, with the final Munich event taking place at the end of November next year. The trade fair for the sporting goods, outdoor and winter sports industry will begin a new chapter in 2026, announced the Raccoon Media Group on Tuesday. The company, responsible for trade fairs like The International Running Expo in...