Sportswear news and archive

Sneaker expert: The ‘trend’ is moving towards the non-trend

Amadeus Thüner is one of the most renowned sneaker experts in Germany, having been in the ‘game’ for almost 20 years. In conversation with FashionUnited, he gives a glimpse into upcoming trends, reveals his dream collaboration, and proves that “sneakerheads” don’t just have trainers in their wardrobes. About Amadeus Thüner As the founder of Oh!...

Fashion Featured

SS25 Trend: Sport meets Street and Ready-to-Wear

Drawing closer to the third anniversary of the passing of Virgil Abloh, it’s clear that his legacy will live on. Abloh was a pioneer, whose visionary work helped to elevate streetwear to a status that is now widely accepted within the luxury fashion realm. Indeed, collaborations between fashion and athletic brands have become almost commonplace....

Fashion

Athletes emerge as luxury's new cultural ambassadors in Lanvin x Monaco partnership

Every since the the summer Olymipcs in Paris, Athletes have emerged as luxury fashion's new cultural ambassadors. In the ever-evolving landscape of branding, the latest fashion house to announce a sportswear tie-up is Lanvin, who have partnered with AS Monaco Basket-ball, positioning professional athletes as the new arbiters of high-fashion...

Business

Puma sets stricter climate targets

As Puma continues to make progress in its climate protection efforts, the sportswear giant has now set a number of new climate goals. At the beginning of the year, the company announced that it had reduced its greenhouse gas emissions by 24 percent (market-based) in 2023 compared to 2022, seven years earlier than planned. Now the sports company...

Fashion

StockX: Performance shoes on the rise, Asics and Puma continue to dominate

Online marketplace StockX has published its latest quarterly trend round up highlighting the movers and shakers of the 2024 resale market, from the top collaborations of the period to the most in demand sneaker silhouettes. In a release, the company’s founder, COO and president, Greg Schwartz, said the ‘Big Facts: 2024 Trends’ report gave an...

Fashion Featured

Boss launches ski range as luxury brands eye growing winter sports market

The luxury ski apparel market is witnessing renewed attention as Boss becomes the latest premium brand to expand its winter sports offering, signalling growing confidence in the category's commercial potential. The German luxury house has unveiled a comprehensive ski capsule collection, marking a strategic push into a segment that industry...

Business

FC Barcelona signs new contract with Nike

FC Barcelona announced on Saturday that it had reached a new agreement with American equipment supplier Nike, a partnership that could reach 1.7 billion euros by 2038 according to the Spanish press. Nike has manufactured the Catalan club's jersey and other kits since 1998, and the previous agreement was due to expire in 2028. "Barcelona and...

BusinessFeatured

Lifestyle brand Vuori secures 825 million dollar investment

Southern Californian performance apparel brand Vuori has announced it received a 825 million dollar investment, raising its valuation to 5.5 billion dollars. The funding round was led by General Atlantic and Stripes, alongside a cohort of additional investors. Structured as a secondary tender offer, the funding will see the leading investors...

Fashion

Adidas celebrates après-ski with Moon Boot

Adidas is kicking off the cold season with Moon Boot, with which it has unveiled a collection that moves between après-ski and street style. Adidas has opened its doors to the winter boot specialist, which is part of the Italian sporting goods group Tecnica Group, and is presenting the first Moon Boot collection, the German-based sporting goods...

Fashion

New Balance stakes claim in trail running market with Mont-Blanc Marathon deal

New Balance announced it has secured a five-year title sponsorship of the prestigious Mont-Blanc Marathon, marking a significant push into the outdoor sports sector ahead of the 2025 edition. The partnership pairs the 118-year-old American sportswear manufacturer with one of trail running's most storied events, which attracts nearly 10,000...

Retail

Fanatics to open first standalone store in UK

Digital sports platform Fanatics is shifting its approach to retail as evidenced by plans to open its first standalone store in the UK. While the exact opening date of the location has not yet been disclosed, the site is said to be located on Regent Street, London, as reported by Retail Week. It marks an expansion to the high street for the...

Business

Fabletics expands into Austrian retail

Sportswear brand Fabletics is coming to Austria and will be available in regional retail stores for the first time from October, the company announced on Thursday. The California-based brand is entering the Austrian retail market with the sports retail company Gigasport. To kick off the new partnership between Fabletics and Gigasport, the...