Sprayground news and archive

Beyond the backpack: Sprayground on reclaiming the "boring" travel sector

When New York-based travel fashion brand Sprayground launched in 2010, the backpack the market was filled with back-to-school options and what founder and creative director David BenDavid called “boring and mundane”, and with one single disruptive design, the ‘Hello My Name Is’ backpack, he evolved the travel accessories market from simple...

Retail|In Pictures

Sprayground opens immersive pop-up in New York City

Streetwear brand Sprayground has opened its biggest pop-up shop to date in New York City’s Time Square, which will close with a catwalk show during New York Fashion Week in September. The pop-up, housed in the centre of Times Square, is open until September 5 and offers customers an immersive time travel experience featuring its ‘back to school’...