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Fashion

Spykar’s Next Move: A Mid-priced Brand and Innerwear for Youth

Spykar Lifestyles, the makers of popular denim and casual brand Spykar is planning a new brand in the mid-price segment. Their flagship brand Spykar is positioned as a youth brand in denims, but now Spykar Lifestyles plans to tap the mid-price segment where it sees an opportunity. Director Marketing, Sanjay Vakharia says it will not be a sub...

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