Business|Interview Featured
Outdoor brand Salewa: “Lockdown initiated important strategic changes”
Covid-19 has not only changed the retail landscape. With it, the industry has to also adjust to completely changed parameters. The Italian Oberalp Group has taken the pandemic as an opportunity to set a new strategic course. The Italian Oberalp Group is a heavyweight in the European outdoor segment. With its six outdoor brands Salewa, Dynafit,...
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