Stori news and archive

5 steps fashion companies can take to launch businesses online, without breaking the bank

The holiday season marks the zenith of retail sales, with 75 percent of shoppers intending to make online purchases. Astonishingly, a significant 33 percent of businesses, including fashion companies, are yet to establish an online presence, resulting in a minimum loss of 10 percent in annual profits. Consequently, the recent surge of 75 percent...

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Retail

Stori’s Story: The shirt maker hopes to grow 30 per cent in FY16

India’s shirt market is huge and players are trying to carve a niche for themselves. Even as many have fallen out of the race, there are others who have managed to make a mark for themselves. Stori is one such successful label that has made a name for itself. A mid-segment brand for shirts, Stori is all about classic formals. For the next...

Fashion

Stori: Aggressive retail, product expansion on cards

Stori Fashions formerly known as Chaya Garments is embarking upon aggressive retail and product expansion drive. It plans to achieve a growth target of Rs 100 crores in the next two years. Elaborating on the company’s plans, Manoj Kumar Bhaiya, Director, Stori Fashions says, “To shore up revenues we are looking at opening EBOs for Stori and our...

Apparel

Stori Fashions' aggressive growth plans

Stori Fashions, makers of brands Stori and Red Flame, are on an aggressive expansion drive. And as a part of this, they plan to open EBOs in south India next year. Launched in 1998 as a formal wear brand Stori is currently available in over leading MBOs across India. Later, the apparel retailer forayed into casual wear with Red Flame. Red Flame...

Fashion

Stori aiming for the Rs 100 cr mark

Stori and Red Flame, two brands from Stori Fashions are planning to open EBOs by 2012. The company also wants to diversify its portfolio by adding women’s wear to its line. “We will add women’s wear to our range, but before that in the next three years, we want to reach the Rs 100 crores mark by focusing on menswear,” says Amit Jain of Stori...