Sustainability news and archive

Denim Deal launches clothing collection

At the Kingpins denim trade fair, the Denim Deal, a global coalition aiming to scale up the use of post-consumer recycled cotton (POCR), is presenting its first three circular denim collections. Participating fashion companies aim to demonstrate that circular denim is already ready-to-wear, according to the press release. This refers to material...

FeaturedMember

Business

Better Cotton Initiative rebrands and introduces new traceability label

The Better Cotton Initiative (BCI) marked World Cotton Day with a comprehensive rebrand and the launch of a new traceability label, underscoring the organisation’s efforts to enhance transparency and accountability across the cotton supply chain. The move includes a redesigned logo, website, and the reinstatement of its original full name, fter...

Member

Business

G-Star rolls out secondhand programme Rewear to Belgium, Germany and France

Denim label G-Star is expanding its online secondhand platform, Rewear, to Belgium, Germany and France. Through the platform, customers can buy and sell secondhand G-Star clothing. The service is part of the brand's Repair–Rewear–Recycle strategy, which aims to make clothing last longer or give it a second life. “Our designs are made to last, so...

Featured

Fashion |Interview

How emerging sustainable fashion brands are winning over consumers

Navigating the fashion landscape seems to have never been more challenging - especially for smaller, emerging, and upcoming designers. Characterized by ongoing economic uncertainty, the increasing use of digital tools like AI, a changing retail experience, and never-ending shifts in consumer behavior, there is one red string connecting it all: a...

Changemakers in fashion (part 5): Leanne Heuberger, CSR specialist at Zeeman

There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the public or not? We interview changemakers, consultants, sustainability experts and activists in fashion. What can we learn from their work? In episode six: Leanne Heuberger, CSR specialist at...

Culture

Prada brings Sea Beyond project to Shanghai

Prada is continuing its efforts to raise awareness about the environment and the ocean. For ten days, the historic Shanghai residence, restored by the Prada Group, will host a programme of educational activities on the theme of ocean preservation as part of the Sea Beyond project, aimed at engaging the local community. From October 10 to 19,...

Member

Business

Save Your Wardrobe acquires French aftersales platform Les Raccommodeurs

British digital wardrobe app Save Your Wardrobe (SYW) has acquired the business-to-business (B2B) repair and care platform Les Raccommodeurs. SYW aims to leverage the French company's previous retail collaborations with major brands such as IKKS and dozens of French boutiques to establish its repair and care services. This will allow SYW to...

FeaturedMember

Business|Report

Second “What Fuels Fashion” report finds big fashion companies unprepared for clean heat

The second edition of the “What Fuels Fashion?” (WFF) report focuses on clean heat, that is renewable, fossil-free energy for manufacturing processes. According to the study author, non-profit Fashion Revolution, it is “the single biggest lever” for cutting emissions along the supply chain. The report, a special edition of the organisation’s...

Member

Business

Good on You report: Are brands really using certified cotton?

Researchers from Good On You (GOY) have found that brands often communicate extensively about their use of sustainable cotton, while their assortments in practice rely heavily on synthetic fabrics. This is the main conclusion from the new Cotton Rankings Report, which GOY helped compile for the charity Solidaridad. The 2025 Cotton Rankings...

Fashion

No further action in Copenhagen Fashion Week greenwashing case

In February 2025, greenwashing specialist Tanja Gotthardsen and the Danish consumer organisation Tænk filed a complaint with the Danish Consumer Ombudsman against Copenhagen Fashion Week (CPHFW). and seven participating Danish fashion companies: Baum und Pferdgarten; Berner Kühl; Forza Collective; Herskind; OpéraSport; Stine Goya; and Won...

Member

Business

Deloitte: Despite import tariffs, 90 percent of investors remain active in fashion and luxury

According to Deloitte’s ‘Fashion & Luxury Private Equity and Investors Survey 2025’ report, 90 percent of investors remain active in the fashion and luxury sector. This is despite eight out of ten respondents expecting import tariffs to negatively impact the market. North America (35 percent), Europe (33 percent) and Asia (29 percent) are seen...

FeaturedMember

Business|Background

The difficulty of correctly assessing the sustainability of cotton

Cotton has been the world's most popular clothing fibre for years. Surveys confirm this time and again. However, cotton is no longer the most produced clothing fibre. Its market share in the total fibre market is now only around 20 percent. This was not always the case. In the 1960s, its share was about 70 percent, and at the end of the 1980s it...