Temu news and archive

Copyright trial begins: Shein accuses Temu of infringement on ‘industrial scale’

The two-week copyright trial between Shein and Temu kicked off in the UK’s High Court today, unveiling rising tensions over business rights between the online Chinese retail competitors. According to Reuters, Shein accused Temu of copyright infringement on an “industrial scale”, while Temu countered that Shein’s legal pursuit was merely an...

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Do Zara and H&M generate 12 times more textile waste than Shein?

As the 2026 legislative debate centres on implementing decrees for the law against ultra-fast fashion, a field study challenges our assumptions. The primary burden on the circular economy does not currently stem from new digital players, but from legacy brands. The saturation of recycling channels is linked to this long-established production...

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‘Loi Violland’, France's anti-fast fashion law: Brussels hits the brakes again

France's ambitious ‘anti-fast-fashion law’ (Loi Violland) is in limbo. Although the French Senate approved the law in 2025, the European Commission (EC), which had already raised objections last September, vetoed it again in April. Brussels argues that the law disrupts the principles of the European single market and is discriminatory, as stated...

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E-commerce: China issues new guidelines to regulate platforms under EU pressure

Just days after a historic visit from a delegation of nine MEPs, Beijing published new national strategic guidelines on Monday, April 6, 2026. Amidst reinforced customs duties and a push for “harmonisation with international rules”, China is reforming its ultra-fast fashion model, which has become a major issue in economic diplomacy. Trigger:...

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Taxation of small Chinese parcels: EU moves to practical implementation

Brussels (Belgium) - The principle has been agreed, yet practical details remain to be settled. The 27 member states must find a provisional solution on Friday to tax the mountains of small Chinese parcels imported into the European Union “as soon as possible” in 2026. This move comes without waiting for the initial deadline set for 2028. Some...

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EU raids Temu headquarters in Dublin

The European Commission has raided Temu’s European office in Dublin during an announced inspection, the Financial Times reports. The investigation stems from allegations that the Chinese e-commerce platform receives state aid from Beijing to secure subsidies. This financial support reportedly enables the company to offer products at even lower...

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Temu parent PDD Holdings achieves strong Q3 results

Temu parent, PDD Holdings Inc. reported a solid third quarter for 2025, posting increased revenues and earnings despite what executives described as a more competitive and uncertain operating environment. Total revenues rose 9 percent year-on-year to 108.28 billion yuan (15.21 billion dollars), driven by continued growth in online marketing...

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JoyBuy arrives in France: JD.com's risky bet on a saturated European e-commerce market

Chinese giant JD.com is relaunching its JoyBuy marketplace in France, with the ambition of competing against AliExpress, Temu and Shein. After an initial failure in 2015, the group is returning with a more structured offering. The saturated and demanding European market will not forgive any logistical inaccuracies or vague positioning. Behind...

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France urges EU to delist non-compliant ecommerce platforms

Paris - The French government is urging the European Commission to swiftly adopt new powers that would allow it to "delist" online sales platforms that violate EU laws. According to a letter from Minister Véronique Louwagie, obtained by AFP, this measure is primarily aimed at companies like Shein. Louwagie wrote to European Commissioner for...

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Brandy Melville files federal lawsuits against Temu & Shein over alleged counterfeits

In the face of copycats, Brandy Melville is not one for sitting quietly. A month after filing a federal lawsuit against Chinese fast-fashion giant Shein for alleged copyright infringement, unfair competition, and deceptive sales tactics, the California-based teen retailer has filed another lawsuit against Chinese online marketplace Temu,...

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Temu joins INTA to combat counterfeiting

China-based online marketplace Temu has joined another international organisation committed to fighting counterfeiting. On Monday, the e-commerce specialist announced that it had joined the International Trademark Association (INTA) as a corporate member. Temu stated it would also be involved in the Anti-Counterfeiting Committee. “With this...

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Temu under scrutiny: EU investigates potential digital law breaches

The Chinese online marketplace Temu is in breach of European digital law, according to an analysis by EU Commission experts. A preliminary assessment by the Brussels authority revealed a high risk for EU consumers encountering illegal products on the platform. The EU Commission stated that, under the Digital Services Act (DSA), Temu is obligated...