Temu news and archive

France urges EU to delist non-compliant ecommerce platforms

Paris - The French government is urging the European Commission to swiftly adopt new powers that would allow it to "delist" online sales platforms that violate EU laws. According to a letter from Minister Véronique Louwagie, obtained by AFP, this measure is primarily aimed at companies like Shein. Louwagie wrote to European Commissioner for...

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Brandy Melville files federal lawsuits against Temu & Shein over alleged counterfeits

In the face of copycats, Brandy Melville is not one for sitting quietly. A month after filing a federal lawsuit against Chinese fast-fashion giant Shein for alleged copyright infringement, unfair competition, and deceptive sales tactics, the California-based teen retailer has filed another lawsuit against Chinese online marketplace Temu,...

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Temu joins INTA to combat counterfeiting

China-based online marketplace Temu has joined another international organisation committed to fighting counterfeiting. On Monday, the e-commerce specialist announced that it had joined the International Trademark Association (INTA) as a corporate member. Temu stated it would also be involved in the Anti-Counterfeiting Committee. “With this...

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Temu under scrutiny: EU investigates potential digital law breaches

The Chinese online marketplace Temu is in breach of European digital law, according to an analysis by EU Commission experts. A preliminary assessment by the Brussels authority revealed a high risk for EU consumers encountering illegal products on the platform. The EU Commission stated that, under the Digital Services Act (DSA), Temu is obligated...

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E-commerce: Belgium faces "tsunami" of parcels from China

Brussels (Belgium) - A Belgian economic body believes that Belgium is facing a "tsunami" of small parcels sent by major players in Chinese e-commerce. It has stated that Belgium must urge the European Union to accelerate its customs reform, according to an opinion obtained on Thursday by AFP. The EU has been working for two years on a customs...

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Temu's "uncontrolled growth" in the French market

After an "explosion in sales" in 2024, the Chinese online commerce platform Temu accelerated its presence in the French market in early 2025. This move was in response to US protectionism, which is encouraging its "uncontrolled growth", according to a Joko application study relayed to AFP on Tuesday. This shopping application questioned, "Who...

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Argentina, new fertile ground for global fast fashion: Record imports in 2025

Buenos Aires – The combination of a more accessible dollar and the opening of imports is already having a strong impact on the Argentine textile industry, in a scenario where Chinese "fast fashion" giants are gaining more and more ground. According to data from the Argentine Chamber of the Apparel Industry (CIAI), in the first five months of...

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Seoul asks Temu, AliExpress to pull children's products over safety concerns

The Seoul city government has asked online retail giants Temu and AliExpress to suspend sales of certain children's products over safety concerns, saying Friday that some goods far exceeded local limits for hazardous substances. Chinese e-commerce titans like Shein, Temu and AliExpress have seen a surge in global popularity in recent years,...

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France consumes more new fashion than ever amid transition to circularity

Purchases of new clothing, footwear and household linen reached a record high in France in 2024, with an average of 42 items per person, the organisation Refashion revealed at a press conference on Tuesday. In 2024, 3.5 billion new pieces were purchased, or 10 million per day, Vanessa Gutierrez, head of studies at Refashion, the body tasked by...

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Temu supports alliance against product counterfeiting

Temu is supporting action against product counterfeiting and is joining the International AntiCounterfeiting Coalition (IACC). The Chinese online trading platform signed a memorandum of understanding with the IACC, Temu announced on Thursday. This is intended to deepen cooperation on the protection of intellectual property and strengthen efforts...

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Trump maringally lowers US tariff barrier for Temu and co.

Even after the temporary easing of the trade dispute, Donald Trump continued to make business difficult in the US for Chinese online retailers like Temu and Shein. Until recently, they benefited from the fact that goods deliveries with a value of less than 800 dollars were exempt from tariffs. Since the beginning of May, however, a tariff of 120...

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Shein, Temu, AliExpress: End of duty-free low-cost goods from China in the US

Since May 2, 2025, the US ended a customs rule that allowed Chinese platforms like Shein, Temu and AliExpress to flood the American market with cheap products. This abrupt end to the ‘de minimis’ regime disrupted their business model and reshaped the landscape of global online commerce. Us toughens its stance on Chinese imports Since 4:01am GMT...