The Great British Wool Revival news and archive

From regenerative futures to wool innovation: Great British Wool Revival wraps up inaugural summit

When establishing the Great British Wool Revival, founder and CEO of Fashion Roundtable Tamara Cincik sought to restore the connection between farming and design. The launch of an associated summit looked to boost this mission, which Cincik felt had been achieved over the duration of the two-day event. The inaugural edition took place between...

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Fairs|Interview

Inside the Great British Wool Revival: How the UK’s ‘farm-to-fashion’ summit aims to rebuild a broken fibre economy

British wool, despite a history spanning over 2,000 years, has been facing a perception problem. The raw material, once considered a definitive factor in shaping the UK’s economy, with roots in rural tradition, has in the modern day been regularly dismissed as a low-value, ‘throwaway’ product. Further structural complexities spanning...