toyotomi news and archive

Chhota Bheem or Spiderman, character-merchandise a big draw among kids

Unlike in the West, popularity of character-based merchandise among Indian kids is still very strong. Various random retail surveys have established the fact that the popularity of cartoon characters in India has given a surge in demand for character based merchandise. Retailers are vying with each other to bring in the most popular character...

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Toyotomi to expand in the Northeast, also have online presence this year

Kids’s wear segment has been growing in double digits over the past years in India. Master Kids Creation’s brand Toyotomi has been part of this growth and now they are aggressively expanding in the Northeastern states. Overseas expansion is also on the cards. But before that, this year the brand would like to have an online presence and more...