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Fairs|REPORT Featured

Specialisation and bustle on trade fair floor: Insights from men's fashion fair Preview Men

Preview Men officially marks the start of the Dutch trade show season. With its new date at the very beginning of January, the fair now even precedes its Florentine counterpart, Pitti Uomo. “This is the new Modefabriek for menswear,” is a sentiment echoed by several visitors and exhibitors, referring to the country's long-running biannual fair....

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