True news and archive

Represent and investment firm True name Kenny Wilson as chair

British luxury brand Represent is continuing its global expansion strategy. In the label’s latest move, it has appointed Kenny Wilson as chair and non-executive director alongside its strategic partner, investment firm True. Wilson brings to the role 35 years of experience in various global brands, including Levi’s and Cath Kidston, where he...

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True acquires majority stake in kidswear brand Frugi

Private equity house True has acquired a majority stake in organic baby and kids clothing brand Frugi, and announces new chief executive to support the brand’s “ongoing scalable growth”. In a press statement, True stated that it would work with the existing management team to support Frugi’s expansion plans, while adding that Hugo Adams, former...