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Retail

Amazon expands virtual footwear try-on feature to Europe

Amazon is expanding its augmented reality (AR) try-on service for footwear to Europe following its initial launch in the US earlier this year. European shoppers can now use their phones to virtually try on footwear from brands including New Balance, Superga, Puma, Lacoste, and Reebok. The US retail giant developed its own computer vision machine...

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