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The year of ‘meme fashion’: the most-searched brands and trends of 2018

More than 80 million shoppers from 120 countries used fashion search engine Lyst in 2018. But what were they looking for? One no longer has to wonder, for the company has published its annual report of the year's most-searched brands, products and trends. Turns out 2018 was “the year of meme fashion”, with unusual items such as Balenciaga’s...