V-Melo news and archive

V-Melo: Children are the new customers

V Melo the men’s innerwear brand is working on a growth that includes entering the kids’ innerwear space by next January. As Paresh Rathod, Director, V-Melo Apparels says, “There is lot of labor problems in this sector. We have tried considering all categories in innerwear and wish to enter kids’ innerwear segment soon. We are just restricting...

Fashion

V-Melo to launch Mansha, a women’s inner wear brand

V-Melo Apparels, makers of men’s innerwear brand Malo, is now planning to foray into women’s innerwear with the brand ‘Mansha’. “It’s already under process and we will start in the next one year,” says Paresh Rathod, Director. In the next one year V-Melo’s plans include launching innerwear for women and kids and aggressive retail expansion. “...