Vasari news and archive

Vasari’s goals: More stores, re-entry in wholesale

They have set a target of touching Rs 100 crores in 2011. And even though the brand is lagging behind a bit because of a slack in the market, Vasari, the ethnic wear brand for men and women, is confident, that by August ’11, it will manage to reach its goal. As Mahesh Chand Mohnani, Director, Vasari India says, “The marketing strategies adopted...

Fashion

Vasari: Dressing up India the ethnic way

Vasari India, one of the top ethnic wear brands in India, is currently looking at diversifying their product line, increasing production capacity, opening new flagship stores and utilizing the latest brand communication strategy as a part of their expansion strategy. Besides their popular ethnic wear such as sherwanis and Indo-westerns for men...

Fashion

Ethnic wear poised for big times

Ethnic wear seems to be the flavor of the season this summer. Cutting across department stores, kurtis and other desi apparels are flying off the shelves with customers queuing up for the latest in comfortable Indian wear. All this even while western designer labels fret over silhouettes and sizes for the domestic buyers. Mohit Tikamany, CEO,...

Apparel

Vasari’s colorful summer

Vasari has introduced a resplendent collection of kurtis for women from sheer georgettes to crisp cottons this summer. The collection comprises a virtual rainbow of colors like beautiful shades of turquoise, mint, apple green, pistachio, lavender, cream and fuchsia. Vasari accentuates the splash of pastels to create a dreamy summer mood where...